.YOU MAY certainly not realise it, however various typefaces elicit different feelings. Serif typefaces, with little strokes by the end of letters, are frequently discovered in manuals and also papers. They seem to be reliable and also authoritative. Sans serif fonts, which appear, can easily seem modern and also laid-back. Graphic consistency gives viewers a sense that they understand where they stand up it helps to build rely on. When it comes to The Financial expert, it establishes the tone for our writing.